Location: Hamburg
Role: Project manager

Build up the new sales channel for the company from scratch including the areas such as range selection, merchandising, IT, fulfillment, payment, risk management, marketing and customer service.

Main tasks:

  • Project management, planning and organization
  • Business management review and define strategic direction
  • Make or Buy analysis
  • Selection process for partners and vendors
  • Negotiation of contracts
  • Operating responsibility and management


  • Go-Live  of the online store within the agreed requirements in time, budget and quality
  • The online store quickly became the most successful direct point of sale to consumers for the company