Location: Herzogenaurach
Role: Project manager / team lead

Program and roadmap for continuous development and improvement of product presentation online by running test methods with the aim of maximizing cost-benefit ratios for a global sporting goods manufacturer

Main tasks:

  • Program management, planning and organization
  • Define approaches to standardize product presentation online across all sales channels
  • Definition of test scenarios and hypotheses based on comprehensive data analysis
  • Ensure test capacities and -resources
  • Business review of test results
  • Transfer of the results to regular live operation


  • Successful implementation of the tests scheduled
  • Improvement and standardization of product presentation online